Built for Google Ads marketers
Audit Your Landing Page Before You Spend Money on Google Ads
Instantly identify conversion, tracking, SEO and landing-page issues that could waste your paid traffic.
Free plan: 3 audits/month. No card required.
How it works
- 1Open your landing page
- 2Click Audit This Page
- 3Get your score
- 4Fix the highest-impact problems
What we check
Google Ads readiness
Does the page confirm the promise of the ad? Clear H1, value proposition, CTA and conversion path.
Conversion optimization
CTA placement, form length, click-to-call, social proof, distractions and motivators.
Tracking health
Google tag, GA4, GTM, Google Ads conversion evidence, phone and form tracking — with honest wording.
SEO
Title, meta description, headings, canonical, robots, alt text, structured data and social tags.
Technical issues
HTTPS, viewport, DOM size, script weight, render-blocking scripts — a quick technical check.
Trust signals
Phone, email, address, About, Contact, privacy policy, terms, reviews and testimonials.
Here's what AdLanding Inspector found
Deterministic checks from the sample audit above. Pro adds AI prioritisation, message matching and copy suggestions.
Critical issues
- Google Ads ConversionCriticalHigh impactTracking Health
Evidence: No Google Ads conversion evidence found.
Why it matters: Could not verify tracking from page source.
Recommendation: Add a Google Ads conversion action before sending paid traffic.
- Meta descriptionCriticalMedium impactSEO
Evidence: No meta description.
Why it matters: Search engines may generate a poor snippet; CTR suffers.
Recommendation: Write a 120–160 character meta description with the offer and a call-to-action.
Recommended improvements
- Value proposition visible earlyWarningHigh impactGoogle Ads Readiness
Evidence: Only 119 characters of visible text above the fold.
Why it matters: Very little content appears early in the document; visitors may not understand the offer without scrolling.
Recommendation: Place a headline, one-sentence value proposition and a CTA at the top of the page.
- Conversion tracking evidenceWarningHigh impactGoogle Ads Readiness
Evidence: Analytics/GTM detected but no Google Ads conversion evidence.
Why it matters: You can measure traffic, but Google Ads may not receive conversions for bidding.
Recommendation: Add a Google Ads conversion action (via GTM or gtag) for calls, forms and bookings.
- Clear conversion pathWarningHigh impactGoogle Ads Readiness
Evidence: A form has 9 fields.
Why it matters: Long forms reduce completion rates for paid traffic.
Recommendation: Cut the form to the essentials (name, phone/email, one qualifying question).
- CTA near the top of the pageWarningHigh impactConversion
Evidence: CTAs exist but none appear in early content.
Why it matters: Ad visitors who don't see a CTA immediately are more likely to bounce.
Recommendation: Move or duplicate the primary CTA into the hero section.
For agencies
Audit client landing pages in seconds. Label audits by client, brand your reports, and show prospects exactly what is wasting their ad budget.